Real pricing benchmarks for direct-to-consumer categories — built by pulling thousands of live product prices straight from store catalogs. No surveys, no estimates.
🧮 Free tool: check where your own price ranks →
Four categories, 31 stores, 10,000+ live prices. Two numbers tell most of the story — what a typical product costs, and how much of the catalog is discounted right now:
| Category | Stores | Median price | On sale now | Report |
|---|---|---|---|---|
| 🌶 Hot sauce | 4 | $12.00 | 3.4% | View → |
| 🍵 Loose-leaf tea | 9 | $20.00 | 1.8% | View → |
| ☕ Specialty coffee | 13 | $26.00 | 5.8% | View → |
| 💊 Supplements | 5 | $49.99 | 22.4% | View → |
The share of products on sale at any given moment ranges from under 2% (tea) to over 22% (supplements) — a 12× difference. Categories that discount heavily are also the higher-priced ones, where a competitor's unseen markdown costs the most. In short: the more a category discounts, the more it pays to watch competitor prices — and supplements sit at the extreme of both.
See exactly how named brands stack up against each other — median price, full range, and who's discounting right now.
The index is built with the same tool you can point at your own market. Send us your competitors' URLs and get back a clean report of their current prices, sales, and stock — the day it changes.
Get a live competitor report — $49 →Free & open-source version on GitHub · about PriceProbe