We pulled every product and price from 13 specialty roasters — 5,774 live prices — to answer a simple question: what does a bag of good coffee actually cost right now?
Across 2,932 single-origin and blend bags, the median price is $26.00. But the median hides the real story — the spread. Half of all specialty bags sell between $18 and $32, and the market runs from a $10 floor to a $40 ceiling.
If you sell coffee: this is your pricing map. Under $18 you're the value pick; above $32 you're premium and need the story to justify it. Right at $26, you're invisible — priced exactly like everyone else.
Median 12oz bag price, by roaster — the same beans category, very different positioning:
| Roaster | Products | Median bag |
|---|---|---|
| Coffee King | 250 | $14.00 |
| Rowdy Beans | 62 | $17.25 |
| Independence Coffee | 107 | $18.99 |
| Eastern Coffee | 49 | $19.82 |
| Pivot Coffee | 9 | $19.95 |
| Bold Bean | 68 | $20.00 |
| Ruby Coffee | 213 | $24.25 |
| Counter Culture | 169 | $25.00 |
| Onyx Coffee Lab | 248 | $26.00 |
| Verve Coffee | 167 | $26.50 |
| Kaleidoscope | 20 | $27.62 |
| Coffee Bros | 22 | $28.00 |
| Romo Coffee | 72 | $32.00 |
The gap between the value leader ($14) and the premium end ($32) is 2.3× — for a product category that is, at the bean level, remarkably comparable. Positioning, not cost, sets the price.
Of 5,774 live variants, just 337 (5.8%) were discounted below their compare-at price. Specialty coffee holds its line; the category competes on story and freshness, not markdowns. When a competitor does discount, it stands out — and it's worth knowing the day it happens.
This entire report came from one automated pass over public catalogs. The same engine watches a specific set of competitors for you — flagging every price move, sale, and restock the day it happens.
Get a live report on your competitors — $49 →Free & open-source version on GitHub · how the scraping works