LIVE DATA · JULY 2026

Candle Brand Pricing Face-Off 2026

How 6 well-known candle brands actually price — median candle, full range, and who's discounting right now. Pulled straight from their public catalogs, not guesswork.

BrandMedianRangeOn sale nowTier
Keap$54.50$16.00–$60.0066%Premium
Brooklyn Candle Studio$34.00$9.60–$60.0020%Mid-market
Boy Smells$31.00$12.00–$58.0054%Mid-market
Homesick$29.95$8.99–$54.950%Mid-market
P.F. Candle Co$24.00$8.80–$50.0024%Value
Otherland$20.00$18.00–$60.000%Value

Median = the middle price of every in-catalog candle (July 2026). "On sale now" = share of catalog currently marked down below its compare-at price.

What jumps out: Right now Keap, Boy Smells are discounting big chunks of their catalogs — the kind of aggressive promotion a rival can easily miss until it dents their own sales. The spread runs from Otherland at $20.00 up to Keap at $54.50 — a 172% gap on the typical candle.

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← Back to the full 2026 DTC Pricing Index