We priced 5 supplement brands live — then set the numbers next to our coffee and tea data. Supplements stand out on both axes: they cost the most, and they discount the most.
This is the finding that jumped out. Across the three categories we've now measured live, the share of products sitting below their compare-at price is wildly different:
| Category | Median price | % on sale right now |
|---|---|---|
| Loose-leaf tea | $20.00 | 1.8% |
| Specialty coffee | $26.00 | 5.8% |
| Supplements | $49.99 | 22.4% |
Supplements cost roughly 2.5× more than tea and discount 12× more often. It's a category built on promotions, bundles, and subscribe-and-save — which means prices move constantly. If you sell here, a competitor's markdown you didn't see is the difference between winning and losing the cart, every single week.
Median product price, by brand:
| Brand | Products | Median price |
|---|---|---|
| Vitamin Vital | 10 | $32.40 |
| Nutrition Lab | 115 | $48.80 |
| O Positiv | 250 | $49.98 |
| MIHG Supplements | 170 | $51.85 |
| One Stop Vitamins | 95 | $62.12 |
In a category where 1 in 5 products is already discounted at any moment, price is the battleground. Watching competitors manually is hopeless — the prices change faster than you can check. The engine behind these reports watches a set of competitors for you and flags every price move, sale, and restock the day it happens.
Get a live report on your competitors — $49 →Free & open-source version on GitHub